Salesforce (SFDC) is the market leader for Customer Relationship Management (CRM) systems, which are used by companies worldwide to manage customer relationships, optimise sales processes and improve customer service.

Cloud-based CRM:
Salesforce offers a fully cloud-based CRM platform. Users can access the software from anywhere. A simple internet connection is sufficient for this.
This gives companies centralised access to data and makes them more flexible and agile as they are not tied to physical locations.

Product range:
Salesforce offers a wide range of products and solutions, including the Sales Cloud for the sales process, the Service Cloud for customer service, the Marketing Cloud for marketing automation, e-commerce through the Commerce Cloud and others.
The platform includes far-reaching solutions for analyses, artificial intelligence (AI) and the Internet of Things (IoT).
Thousands of partner products are based on the individual Salesforce cloud products. These products supplement the range of functions with generic topics as well as functionalities for niches and individual industries. The YAKOON software from IMPRIVO Software is available specifically for the healthcare market. (Link to the description of YAKOON)

High customer satisfaction & ease of use
Salesforce has earned a reputation for high customer satisfaction and has been repeatedly recognised as the leading CRM system by independent research companies and industry analysts. The intuitive user interface and continuous innovations increase user productivity.

Integration and scalability:
Salesforce offers extensive integration options to combine and utilise data from different systems. This makes it easy to map close integration with the enterprise resource planning (ERP) systems used, for example. The platform is scalable and meets the requirements of companies of all sizes, from small start-ups to multinational corporations.

Security and compliance:
Salesforce places great importance on security and data protection. The platform fulfils strict security standards and compliance requirements, including the General Data Protection Regulation (GDPR).

Artificial intelligence (AI):
Salesforce integrates a powerful AI component into its products with Einstein to help companies analyse data, automate processes and predict trends.

Future-proof:
Salesforce continuously invests in research and development to improve the platform and respond to the changing needs of customers. There is a strong commitment to this from Salesforce management.

Foundation and history:
Salesforce was founded in San Francisco in 1999 and is considered a pioneer in the field of cloud-based CRM. Since its foundation, the company has developed into one of the largest providers of CRM software and is listed on the New York Stock Exchange (NYSE: CRM).